A focus group is a market research tactic used to survey consumer attitudes towards a product, service, or campaign through a moderated conversation amongst participants. In contrast to individual interviews, this research is conducted in a group format, with a trained facilitator present to direct ...
“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 16 Jan. 2025. Copy Citation Share Post the Definition of focus group to Facebook Facebook Share the Definition of focus group on Twitter Twitter More...
Define focus group. focus group synonyms, focus group pronunciation, focus group translation, English dictionary definition of focus group. n. A small group selected from a wider population and sampled, as by open discussion, for its members' opinions ab
Focus Group Definition Purpose of Focus Groups Advantages of Focus Groups Disadvantages of Focus Groups Lesson Summary Frequently Asked Questions What are the disadvantages of focus groups in research? Focus groups lack anonymity, may cause groupthink and run a possibility of experimenter bias. Groupthi...
A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign.
The meaning of FOCUS GROUP is a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population.
Definition:A focus group is a small group of people gathered to provide their opinion and views about a particular subject. It is a research technique employed in marketing and social sciences that offer qualitative information about how certain issues are perceived by individuals. ...
The most recent definition of a Focus Group was provided by Carey and Asbury (2016) who states that research based on focus groups has traditionally been understood as “a way of collecting good and detailed data, which essentially implies involving small numbers of people in informal group ...
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(2010). Expert Focus Group on Driver Distraction: Definition and Research Needs. Berlin, Germany. Accessed March 1, 2012 at http://ec.europa.eu/information_society/activities/esafety/doc/intl_coop/us/eg_driver_distract.pdf.Engstrom, J., Binder, S. and Monk, C. 2010. Expert focus group ...