focusgroups焦点团体casestudy ProblemsandBenefitsofRequirementsGathering WithFocusGroups:ACaseStudy KlausKuhn CorporateTechnology InformationandCommunication UserInterfaceDesign SiemensAG Focusgroupinterviewsareconsideredasaratherweak,nonquantitativemethodofas- sessinguserneeds,ideas,andreactionsinanearlystageoftheinterface...
Furthermore, they endeavor to make these relationships beneficial to all parties involved, yielding both insights on a topic of study for researchers as well as providing actionable and empowering information for participants. This thesis explores the proposition that the focus group interview is a ...
个人访谈(interview)专题小组讨论(focusgroup).ppt,Overview of the Qualitative Methods 定性研究的涵义 “定性研究”又称为“质的研究” 质的研究是以研究者本人作为研究工具,在自然情境下,采用多种资料收集方法,对研究现象进行深入的整体性探究,从原始资料中形成
It may well open a vista for other fields of communication if this technique were more widely-adopted.Additional informationAuthor informationGordon GeraghtyGordon Geraghty is Deputy Chairman, Survey Research Group. This paper was presented at the 12th AAC.Gordon...
Over the past decade there has been increasing interest in using focus group methods in public health research. Focus group discussions have become particularly popular, in part because they are commonly perceived to be a less time-consuming and less expensive way of collecting qualitative data than...
Focus Group - 焦点小组 目的:测评产品或服务方案,了解用户需求 焦点小组是什么? 焦点小组是一种用于收集客户反馈以及观点的定性研究手段。它通常应用于产品,服务,功能的开发阶段,用于评估意见和从用户方收集信息。在焦点小组会议期间,一群人(通常为8-10人)被召集到一个房间里,进行有关主题的指导性讨论。小组中的...
(2000) `"Clinton Faces Nation": A Case Study in the Construction of Focus Group Data as Public Opinion', The Sociological Review 48(3): 408-24.Wilkinson, S. and Kitzinger, C. (2000). “Clinton Faces Nation: A Case Study in the Construction of Focus Group Data as Public Opinion,” ...
The role of focus group discussions to explore young children shopping behaviour: a case study from Jordan. AA Zubi,Crowther 被引量: 0发表: 2007年 "Voices of Fear and Safety" Women's ambivalence towards breast cancer and breast health: a qualitative study from Jordan Background Breast cancer ...
A framework was developed a priori, based on experience, depicting the sequence of an enteric case investigation in order to group data based on the topic guide questions (Figure 2). The initial components of the framework include preparation for contacting the case, contacting the case for the...
focus group study Valerie B Yerger 1* , Janine K Cataldo 2 and Ruth E Malone 1 Abstract Background: Targeting of marginalized groups with aggressive tobacco marketing has been identified as exacerbating health disparities. However, interpretation of such targeting by groups varies, from surprise and...