Example #1 Imagine a focus group gathering parents to discuss school reopening. With eight participants, including teachers, parents, and school administrators, they explore safety concerns, hybrid learning, and emotional impact. Discussions reveal diverse perspectives, from practical challenges to positive...
I organized the codes in the“Code System” window. For example, ‘Manifestation of conflict’ served as a code while the items that describe the code formed the subcode: ‘elephants destroy our crops and vegetation’,
Your analysis Focus group analysis software for Windows and Mac MAXQDA is the best choice for your focus group analysis. It works with a wide range of data types and offers powerful tools to analyze textual data, such as coding, visualization, mixed methods, statistical, and quantitative content...
focus-group interviewsqualitative data analysisIn recent years focus-group interviews, as a means of qualitative data collection, have gained popularity amongst professionals within the health and social care arena. Despite this popularity, analysing qualitative data, particularly focus-group interviews, ...
ATLAS.ti offers several user-friendly ways of analysis to help the researcher arrive at rich insights into the study topic and present their findings. Focus group coding, auto-coding, thematic networks, the use of symbol in focus group data, Word Cloud, and Concepts are explained with the ...
Creswell (2003) provides a comprehensive analysis of the different quantitative and qualitative methods and howthey can be mixed and matched for overall better quality research. Depending on what we are investigating, sometimes it is useful to start with a questionnaire and then, for example, ...
The aim of the article is to contribute to the methodological knowledge regarding focus group research by providing an empirical example of the application of the Lehoux, Poland, and Daudelin template suggested for analysis of the interaction in focus groups. The data source was 18 focus groups' ...
Based on the current literature on the topic of focus group data saturation, the study findings were analyzed by group, individual, and day of the study. Additionally, the data was presented in a chart format providing a visible approach to data analysis and saturation. Employing three different...
In practice a researcher puts together a group of people, usually ranging from 8 to 12, who represent potential or actual customers of a product or a service. For example a toothpaste, a political party or a TV program. The Focus Group freely talks about theneeds for the product, advantage...
Editing Variables for Focus Group Speaker You can store background information for each participant in a focus group for selective analyses and comparisons; for example, comparing the statements of older and younger participants. First open the “Overview of Focus Group Speakers” from the context ...