Green Marketing Practices and Green Brand Equity of FMCG companies in South KeralaSuma S. RAnu S.R
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While the presence of multinational consumer product giants like Nestle and Unilever receive more coverage in the western media, the Euromonitor report finds that Pakistani FMGC companies like Engro Foods, Haleeb Foods, Shezan, Tapal, Shan and others dominate the packaged food business in Pakistan. ...
FMCG companies should design custom onboarding processes for various requirements. Leveraging a digital documentation platform here enables businesses to use low-code building blocks to design their own vendor onboarding journeys replete withonline stamping. ...
This was a unique strategy that helped it catch consumers' attention. Others like Jyothy, [CavinKare], Ghari, Emami and Anchor offer "value-for-money' products that were a hit in the mass market at prices that big FMCG companies couldn't match. Also, many of these players began at the...