In the FMCG equation, the locus of power has shifted from manufacturers to retailers, particularly to large supermarket chains. Accepted views of brands have however tended to put emphasis on the relationship of manufacturer brands with consumers, thereby largely neglecting brand – reseller ...
Discover Americana Foods, a leading FMCG brand in MENA. From Kuwait to the UAE, KSA, and Egypt, we offer quality products trusted by households across the region.
It also aids in negotiations with major players in the Modern Trade channel as it eradicates dependence on their scanned data as the same can be evaluated for our respective brands via EYE2. Kudos to eQuality for this great invention that has solved many tracking issues. We will surely be ...
Huge market potential made India most favorable destination for insurance products around the world and all of them aiming at building brands that can earn... A Kumar,R Roy,G Anand 被引量: 0发表: 2015年 Economic Crisis and Business Enterprises: Analyzing Egypt's Economic Status Between 2011 ...
Fast moving consumer goods are generally low profit margin products and therefore sold in large quantities. Therefore, it is very important to focus on how to improve brand value for the customers as many brands are available for the same categories of products. Another area focussed in the ...