Meet the first premium Chinese chili sauce that’s changing the flavor game for good. Hot, spicy, crispy, tingly, and good on everything!
Meet the first premium Chinese chili sauce that’s changing the flavor game for good. Hot, spicy, crispy, tingly, and good on everything!
不可否认这一次品牌的爆发有很多运气成分在里面，但在笔者对「Fly By Jing」品牌增长的策略做了梳理之后，发现「Fly By Jing」也的确一直都非常擅于借助其它平台或品牌的背书来实现增长。更重要的是，「Fly By Jing」不会对大流量趋之若鹜，而是会对自己的定位有清晰的认知，然后选择最适合自己的合作伙伴。注重内...
Fly by Jing’s CEO talks about how she’s making her chili crisp retail-ready, with the goal of grabbing your—and your mother’s—taste buds in the process. You might have a go-to hot sauce already. But for the past year or so, Sichuan condiments brand Fly by Jing has been reposi...
而有的人直接用「Fly By Jing」配万物。 「Fly By Jing」从未公布过品牌的销售额,不过笔者最近收听的一档消费话题的播客中,「Fly By Jing」的某竞品品牌的创始人透露,「Fly By Jing」的年销售额已经可以达到千万美金级别。 作为一个成立了 5 年的食品品牌,「Fly By Jing」的出海似乎已经取得了初步成功,背后...
DTC网站是Fly By Jing作为发布限量版联名款、新上线产品的重要渠道。目前flybyjing.com的月均流量约13w，在引流方面更注重垂直的内容营销。首先，市场足够大。也许稍微有点打破我们刻板印象的是，美国人对辣椒酱的需求比我们想象的要大得多。比如在上世纪八十年代由越南籍华人陈德创立的辣椒酱品牌拉差（Sriracha Sauc...
而被资本看好的原因,除了真的卖出了千万美金营收,更重要的是「Fly By Jing」把川味辣椒酱真的卖给了大量的美国消费者,进入了他们日常的饮食场景。 有的人吃鸡蛋的时候会加一点「Fly By Jing」的酱料。 而有的人直接用「Fly By Jing」配万物。 「Fly By Jing」从未公布过品牌的销售额,不过笔者最近收听的一档...
“Fly by Jing is more than just a hot sauce brand. Our tagline is ‘Not traditional, but personal.’ We have built an incredible community and a platform that really stands for the world that we want to see. A world where there is space for diversity.” ...
Product purchased: Fly By Jing - Sichuan Chili Crisp 2025-1-26 Paul F. Verified Awesome noodles almost as good as homemade! My kids absolutely love these noodles. Everyone adds their own favorite condiments but the noodles are very high quality and the sauce just right. Thanks for adding th...
Jing’s very best Sichuan flavor essentials come together in the ultimate flavor set, to brighten and embolden anything, anytime. THIS BOX CONTAINS: Original Sichuan Chili Crisp:a hot, crispy and deliciously savory Sichuan chili sauce that will make any dish taste bolder. Use it on everything...