“Her daughter was going to college, and as the bursar was helping them with financial aid forms, she said quietly to herself, ‘I wish I could’ve gone to college.’ The bursar responded, ‘It’s not too late.’” Sharon enrolled in an art program, and on her advisor’s suggestion...
At a leading financial services institution, an internal user experience research and design team was struggling to maintain a set of design guidelines for the company website. Created as a way to ensure consistency across the 8,000+ page site, the existing guidelines governed use of brand asset...