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The heavily discounted shoes undercut Fila's top-shelf image and flattened U.S. sales.In the meantime, tennis, ski, and swimwear had continued to be Fila's mainstays; footwear was little more than an afterthought, generating only 7 percent of revenues in 1988. Although the parent company's...
Bila, founded in 1911, is an Italian textile company with a history of 100 years. In the 1970s, FILA turned to sportswear and developed tennis, golf, fitness, skiing, mountaineering, basketball and other series. FILA fashion sports brand is no stranger to Chinese consumers. FILA's fashionable...
competitors. Men and women will absolutely find something appealing within this lot. The company is popular for making and selling cross training shoes, running shoes, tennis shoes, hiking shoes, golf shoes and basketball shoes. Besides all these, the company also develops shoes and apparel for ...