There is no quicker way to find out about a new product than to search through social media platforms. In a matter of minutes, fans will always flood the digital airwaves in order to voice their opinions as well as concerns about a new cosmetics drop. Therefore, what are people saying reg...
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Lessons in KOL Marketing from a Cult Beauty Favourite Hedone is a Chinese beauty brand enjoying significance buzz on local social media platforms Xiaohongshu and Weibo. The colour cosmetics brand, which launched in 2016, is known for its playful makeup collections ...
Rachel Torgerson is the fashion features and lifestyle director at Cosmopolitan, overseeing fashion and lifestyle coverage online, in print, and on our various social media platforms. She has over a decade of experience in the fashion and media industries. Before landing at Cosmopolitan as a dig...