“We’re turning this corner where athletes are emerging as the ‘super women’ of endorsers,” said Rheann Engelke, director of athletic marketing at talent agency Range Sports. “They’re dynamic in the sense that their makeup has to endure extreme conditions; they’re as gorgeous and in...
Aside from her musical prowess, Ashanti was also an athletic enthusiast, having participated in track and field events at high school. Ashanti's breakthrough in the music industry came in the early 2000s when she was signed by Murder Inc. Records. Her debut album, self-titled "Ashanti," ...
Woman to woman. (athletic brands target women in sports)(includes a related article on marketing to female athletes)McAllister, Robert
Yo-Yo, also known as Yolanda Whitaker, is one of the most recognizable female emcees of all time. Like many female rappers in the ‘90s, theYou Can’t Play With My Yo-Yoartist rocked athletic windbreakers, denim vests, gold jewelry, and color-blocked shirts. What makes Yo-Yo most mem...
NIKE, Inc., based near Beaverton, Ore., is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiary brands include Converse, which designs, mark...