Choice of a brand name requires a lot of research. Brand names are not necessarily associated with the product.For instance, brand names can be based on places (Air India, British Airways), animals or birds (Dove soap, Puma), people (Louise Phillips, Allen Solly). In some instances, the...
From skin care to soap, shampoo and more, our beauty and personal care brands are removing the word ‘normal’ from advertising and packaging, all over the world. It’s one of several commitments we’re making today as part of our newPositive Beauty vision and strategy– cha...
In fact, it was key to the early success of William Lever’s Sunlight soap, with its brand message focused on alleviating drudgery in the lives of working-class housewives. Our audience may be much broader these days and the output more soph...
In fact, it was key to the early success of William Lever’s Sunlight soap, with its brand message focused on alleviating drudgery in the lives of working-class housewives. Our audience may be much broader these days and the output more sop...
In fact, it was key to the early success of William Lever’s Sunlight soap, with its brand message focused on alleviating drudgery in the lives of working-class housewives. Our audience may be much broader these days and the output more sophisticated, but the aim is the same – to...