Benefits和features 的本质区别在于,features 是你的产品能提供什么功能,benefits是从客户的角度来能给他们带来什么好处或体验。 在开发信的正文中,不要说你的产品有什么功能(features),而要说能给客气话带来什么好处(benefits)!只有当客户觉得能给自己带来好处的时候,才能建立产品同自己的关联,才会有动力耐心认真阅读。
Benefits和features 的本质区别在于,features 是你的产品能提供什么功能,benefits是从客户的角度来能给他们带来什么好处或体验。在开发信的正文中,不要说你的产品有什么功能(features),而要说能给客气话带来什么好处(benefits)!只有当客户觉得能给自己带来好处的时候,才能建立产品同自己的关联,才会有动力耐心认真阅读。
用101个产品实例来告诉你怎么在开发信中区分Features和Benefits 正如对比这些不同产品“功能 Features”与“好处 Benefits”的例子所示,没有人想买菠菜,人们想要的只是力量,活力和问题得到解决。 速浏览一下下面的这些对比描述,会不会让你怀疑大学课堂里面是不是有人把这些宝贝偷偷拿走了。 如果你发现这些新观点对你那...
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a• focus on a new tangible health and wellness product; • 焦点在一个新的有形的健康和健康产品;[translate] a• have unique features and benefits that differentiate your product from competitors’ products.[translate]
TABLE OF CONTENTS Features and Benefits ...2 Product Description ...7 Templates Instructions ...
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of useful performancefeatures and benefits. lubrizol.com lubrizol.com 与聚二甲基硅氧烷相比,SilSense Copolyol-1硅氧烷等聚二甲基硅氧烷共聚醇混合物具有不同的溶性和表面活性,因此可带来一系列有益的性能特色和优点。 cn.lubrizol.com cn.lubrizol.com
What’s your website like? Full of features? Or are you telling your readers what these features mean for them? Summary: The difference between features vs benefits Features are facts about products or services; they add credibility and substance to your sales pitch Benefits give customers a re...