受众设定上较为有限,比较复杂的设定如自订广告受众(Custom Audience), 和与已有粉丝有类似兴趣及行为的受众(Lookalike Audience) 等都无法设置,而且也不能选择版位(Placement) 如Timeilne, Instagram 及Instagram Story 等等。 不能选择Facebook的收费模式,如在Ads Manager上设定广告时,一些特定目的如点击链接,我们可以...
Targeting是一个宏大的命题,改天可以单独写一篇,今天就先简单说一说自己平时查看竞品广告的Target Audience的方法。 最常用的也是大家都知道的,就是Facebook的系统信息: 随便点开你想查看的广告,点击右上角的小箭头,选择“Why am I seeing this?”,FB便会告诉你对方是如何选择Target Audience的。 还有就是通过第三...
Image ads are a fundamental format in Facebook advertising, consisting of a single image accompanied by text. These ads are effective for creating a visual impact and conveying a message quickly. They can be used to promote products, services, events, or brand messages. The s...
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In the ever-evolving world of digital marketing, staying ahead of the curve is crucial for success. As we dive into 2024, Meta ads continue to be a powerful tool for businesses looking to reach their target audience and drive conversions. But with so many options available, which ad creative...
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