2025年2月,中国平价快时尚品牌Shein悄然重回印度市场。全新的SHEIN India Fast Fashion(Shein印度快时尚)应用程序上架仅2周,在GooglePlay上便超过了10万下载,并在苹果App Store购物类应用中跃居第9位。 此前2020年6月,印度政府以“数据安全威胁”为由,封禁了包括Tiktok在内的59款中国互联网应用,Shein也包含其中。为...
0% OF FASHION BRANDS DEPENDABLE DELIVERY Half of online shoppers cite ease and cost of delivery as the main factor influencing their web-based purchase decisions, while over a third consider the ease and cost of returns too. With so many market changes and new technologies being introduced, all...
Overproduction:Fast fashion brands usually produce clothing on a large scale. If the brand has a vast amount of stock or sizes, it might be a fast fashion brand. Imitation over innovation:Fast fashion thrives on replicating high-end fashion designs. If a brand often sells items that look surp...
We have previously reported that fast fashion brands are actively developing new markets in order to break through sales bottlenecks in local and mature overseas markets. India, a country where these brands are located, has become a new battleground for brands to get together because of the fast ...
Fast-fashion brands such as H&M Hennes Mauritz GBC AB and Forever21 Inc. are continuously expanding their regional and global operations. They are entering emerging markets such as Mexico, Brazil, China, Russia, and India. A rise in women's spending power, with more women joining the ...
He said that analysts paid too much attention to the supply chain of Inditex SA India India Textile Group, which did not reflect the brand's response capability to time and design - "no design, nothing." Unlike most of the fast fashion brands that will produce more than 80% of the marke...
Topics include the definition of fast fashion as cheaper replicas of luxury fashion trends, the sustainability issues associated with fast fashion, and the growing demand for fast fashion despite these issues.Bishnoi, Sushil KumarGuru, Ramratan
Explainer: Why fast fashion brands destroy unsold clothes 立即阅读 → 立即阅读 → On the one hand, studies point to a rising consumer consciousness. The public relations firm Cone Communications releasedfindingsin late May that nine out of 10 consumers say they would boycott companies that are bei...
Zara is one of the hottest fast-fashion brands in the world. Founded in Spain and now with more than ten thousand stores worldwide, Zara's story is an exciting one. The question is, is this decades-old brand here to stay? In this PESTLE analysis, I review Zara's current market standi...
Today, H&M, ZARA and other "fast fashion" brands are leading the trend. Speeding up product renewal and multi product lines demands new challenges for brands. For most retailers and clothing brands, the process from product design to physical store sales has been greatly reduced over the past ...