Fashion brands that veer toward the femme and flirty may pick romantic names inspired by a fruit or flower (think lingerie designer For Love & Lemons). If your brand specializes in a type of apparel or specific material, you can emphasize this in your company name (i.e., LILYSILK) and ...
It wasn’t until the 1980s that fashion brands started to take the idea of archiving their collections seriously. Dior’s archive, for instance, was first created when the brand began preparing for its 40th anniversary exhibition, which took place at the Musée des Arts Dec...
Most luxury fashion brands have a classic logotype set in white and black. Often with some sort of monogram that lends itself well to a pattern for application on clothes or accessories. We proudly wear these brands as a symbol of status, apart from their outstanding quality, of course. ...
For decades, teenage and adolescent boys and girls have used fashion as a social weapon. Bullies will pick out peers that aren't wearing the best brands of clothing and criticize them.几十年来，青少年们一直将时尚作为一种社交武器。霸凌者会挑出没穿牌子货的同龄人来批评。Dr. Jensen, a professo...
A t-shirt business that’s built in a garage can grow a following from a personal Instagram account. “In the fast fashion market, people want to see what’s in now. So many brands are hopping on trends and pushing similar looks, trying to be first to market. But it’s not who ...
“Our website is a critical component of how our customers discover and experience the Natori family of brands and products. The team at Groove was crucial in helping us design an elevated user experience that will help us digitally connect with consumers. We are very proud to showcase the ...
The best brands are able to stay on top of these developments and provide their customers with high-quality clothing. In addition to researching trends, market research is also critical to help better understand your competition. Finding a niche is always important in any business, regardless of ...
Every woman needs at least a few reliable brands she knows she can trust to provide quality pieces when she’s shopping out of necessity or just for fun. Otherwise, you end up having to flounder around in department stores or online shops, sifting through endless brands with no knowledge ...
We'll explore how E-Commerce brands are using mobile marketing personalization to create a tailored experience for their customers.
The company had previously done collaborations with other brands but has signed Li & Fung as the licensee for… By Jean E. Palmieri 58 mins ago WWD Recommends Calpak Transports Customers to an Organizational Haven With Its First Brick-and-mortar Store Retail By Marissa Muller Celine Ap...