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Aviator Ray-Ban sunglasses…right? Some celebrities become so much a ‘character’ in a movie that they are known more for the peculiar traits of the character they played than themselves. So in short, celebrities are like brands. − They have their credibility in the market. − Their ow...
It is very common, for example, for licensing agreements to involve the use of trademarks and images of athletes on products such as clothing, caps, bags, shoes, sunglasses and video games. In short, trademark registration for a renowned professional athlete is much more than a legal formality...