Once a prominent architectural feature of its restaurants, the Golden Arches first made their way into McDonald's logo in 1961 – before that point, the fast food chain's text-heavy logos incorporated taglines such as 'McDonald's famous barbecue' (1940) and 'McDonald's famous hamburgers.....
Another example of a somewhat unusual airline logo, Hawaiian Airlines is the tenth largest commercial airline in the US and was first launched in 1929. The company has used many variations of a similar logo over the years, always featuring the national flower of Hawaii. The current logo include...
(tagline: something about michelin tires 'drinking up' obstacles). it gave rise to an unfortunate nickname: the road drunkard. creep. courtesy of laurence king publishing nasa's logo was hated by nasa vets logos often take on nicknames, and nasa's are no exception. for its first 15 ye...
Melbourne Zoo’s logo is a fantastic combination of white and green shapes, brought together to form the image of a family of apes. The design takes full advantage of the trends of modern logo design, with abold green color paletteideal for drawing attention to the natural world. Australia ...
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Subscribe to the | Fast Company Newsletters In some redesigned logos, Tovrljan used visual sleight of hand rather than changes to the tagline to communicate our new normal. Tovrljan increased the negative space between the rings in the Olympics logo to completely separate them. He pulled apart...
A tagline, along with the brand’s logo and mascot, serves as a bookmark; which associates symbols and messages with the same. They form an important pillar of the brand’s identity. A good tagline can make the brand memorable to the customers and subconsciously, nudge them to stay connect...
Need help with branding? We specialize in strategy, logo, and web design. Book a call to discuss your project today! Book a call An exploration of the logo evolution of 10 famous brands, including Apple, Nike, McDonald's, and Starbucks. Trace the development of logos over time. Looking ...
From their logo designs to their product messaging, brands like Xero, Apple, Google and Slack differentiate themselves from their competitors to be instantly recognizable and build a loyal customer base. Brands that don’t get their positioning right can struggle to get noticed. ...
Their logo is a rather interesting one since it’s in sans serif. The O in love has a heart, and there’s a lifeline crossing out love in war with Ultra Romantic inside a red rectangle below. One could say that it looks great for abusiness nameand tagline design. ...