25% ACV share – 20% category share = 5 point gap To make your case even more compelling, you can calculate the value of increasing category sales to reach fair share. The value of one share point in a Trading Area is always category dollar sales divided by 100. Then multiply that by ...
I had to write ads for car dealers and grocery stores. “This week at Piggly Wiggly, bananas are 19 cents a pound. Start your day off right with Cheerios, two for a dollar.” One of the things I learned in radio is to get to the point. That’s the origin of “one sentence ...
FairPrice Group holds 60 per cent of Singapore’s grocery market share, with more than 570 outlets across its FairPrice, Cheers, and Unity brands. As the country’s largest grocery retailer, the company has access to over 90 per cent of Singapore’s households, including over 2.3 million...
India has been engaging in some introspection as it links racism in the US with colorism within its lands.Colorismflourishes in India; it can be found everywhere from the Fair & Lovely pouches sold in grocery stores, to the sentence “Bride wanted, white to wheatish color” that frequ...
Fairtrade Foundation’s Shared Impact initiative allows retailers to “jointly contribute” a Fairtrade premium price to farmers who are a part of the scheme, under three- to five-year contracts between both parties. It looks to benefit farmers of bananas, cocoa and coffee that are sourced from...
“families shared [stories] at the door, shared them in the grocery store. so many of my personal friends told me stories i had never known,” she said. “there were just one or two cases that i might have knocked on a door and someone would recognize me and say, ‘there’s no ...
For those burdened by the drudgery of a gamut of processes of cooking – from chopping and slicing the grocery to spicing up the cuisine and not to forget cleaning up the mess – here is an innovative range of kitchenware that would cater to maybe even your most fervent wish for a...
Look how annoyed a customer gets when she first learns that there is no “Ancient Chinese Secret.” It was something she could buy at the grocery store all along. This commercial ran for a long time when I was a kid. It’s horrifying, enjoy. ...
magazine cliche is that of course they’re not just like us. we are not getting photographed buying seasonal gourds in the grocery store or what have you; stars are. because the public gets limited access to its celebrities, especially access that’s not in service to some promotional end,...
Morgan. Before that, she spent around eight years at Standard Chartered Bank, holding multiple senior roles in marketing and customer management in its consumer banking and wealth management segments.Meanwhile, Lim spent 10 years at NTUC FairPrice, helping to transform the homegrown grocery retailer ...