GM's ad cuts moved the automaker down a notch to third place in the LNA ranking. AT&T grabbed the No. 2 slot as its estimat- ed spending jumped 26% to about $3.3 bil- lion. The company spent heavily to rebrand SBC as AT&T. The top advertiser is no surprise: Procter & Gamble, ...
and about 40 percent of American households owned a radio by the end of the decade. With the addition of sound and color, movies also became an increasingly popular form of diversion. Comedies, gangster movies, horror films, westerns, melodramas, and musicals all helped people to forget their...