The objective of this paper is to determine factors that affect the consumers' willingness to purchase product from the online store. We evaluated the criteria based on which users make decisions when purchasing online. We conducted principal components analysis to reduce the number of these criteria...
MarketingBuyingbehaviour Theconsumermarket is all about selling products and getting the best revenue from that. So therefore‚ offers will be placed on products to make them more attractive for people to buy so that company gets the sales. Theconsumermarket is also very competitive...
An Analysis of Factors Affecting the Consumer's Attitude of Trust and their Impact on Internet Purchasing Behaviour. International Journal of Business and Social Science, 147-158. Google Scholar Ahmed, 2011 Ahmed, E.-K. (2012, November 1). 10 Consumer Behavior Differences between developed and ...
Studies show that Pakistan has made significant advancements in financial technology. However, the costs that prevent a client from using fintech are still unclear. This study aims to analyze the perceived transaction cost-related factors that affect their intention to fintech while having the moderat...
Consumer buying behavior is one of the studies that marketers need to understand. Factors that influence consumer buying behavior can be classified into four classes which are social factor‚ cultural factor‚ personal factor and psychological factor. One of the factors that influence consum...
In view of panic buying prevalence across countries during the COVID 19 pandemic, this study explores the external factors that may influence consumer engagement or disengagement with this buying behaviour and how they are related. Two studies were undertaken to achieve this research aim. The first...
It provides a tremendous advantage for a marketeer to know the family structure and its consumption characteristics ( Durmaz and Zengin, 2011: 53).In this study, the affect of cultural factors on consumer buying behaviour is investigated. A survey was conducted on 1400 people from the different...
influence on the viewers. This study explores the effects of virtual influencers powered by AI by investigating the persuasive factors and underlying emotional mechanism that affect viewers’ parasocial interaction intention and impulse buying intention. Data collected from 559 livestream viewers in a sc...
factors affecting consumer behaviour FACTORSAFFECTINGCONSUMER BEHAVIOUR ON PRODUCTS CHOICES:A SURVEY OF SUPERMARKETS IN ELDORET TOWN ABSTRACT This study will look on the ability of the local supermarket to take in to account the consumer buying behavior and characteristic as a baseline for defining marke...
Fast Moving Consumer Goods (FMCG), are products that are sold quickly at relatively low cost. Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be large. They try to achieve this by seg...