doi:10.26668/businessreview/2023.v8i7.2861Nguyen Phuong LeNguyen Thi Hai NinhNguyen Manh HungInternational Journal of Professional Business Review (JPBReview)
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The psychological factors of motivation, perception, learning, and attitudes and beliefs are powerful determinants of consumer behavior. By understanding these factors and how they interact, you can create more effective customer interaction strategies that reduce customer churn. ...
Therefore, this study aims to develop a theoretical framework using Trust and Social Influence theories to investigate the influencing factors on customer satisfaction in social commerce. Investigating the theoretical framework of this study would provide theoretical evidence and help businesses and ...
It involves creating a unique and favorable perception of the product in the market, highlighting its unique features, benefits, and value proposition. This helps the product to stand out from the competition and attract the target consumers effectively. Market positioning plays a crucial role in ...
Perception:The consumer perception towards a particular product and the brand also influences his buying decision. The perception is the process through which the individual selects, organize and interpret the information to draw a meaningful conclusion. Such as, Apple iPhone is perceived as a premium...
To address this issue, we reviewed 28 perception-based classification studies and found that their outcome has been largely determined by 4 influencing factors: 1) interindividual differences in perceptual and verbal abilities of subjects, 2) stimuli characteristics, 3) approaches of data collection, ...
Align your messaging with these deeper motivations, and you’ll turn transactions into emotional investments. Patagonia shows us that when your brand stands for something bigger, you build a tribe, not just a customer base. Perception: It’s Not What You Sell, It’s How You Make Them Feel ...
brandperceptionthanthebasicfunctions. Keywords:customer’sperspective;citybrand;influencingfactor;citybrandbuilding 收稿日期:2013_07_11 作者简介:ゥ胡梅,女,天津人,天津理工大学管理学院副教授。研究方向:服务管理与服务竞争力评价、城市文化与城市品牌。 苏杰,男,山西太原人,天津理工大学管理学院硕士生。研究方向:...
The purpose of this study was to examine consumers’ purchase intention for green sportswear by investigating the effects of their expectation, perception, subjective norm, perceived behavior control, and attitude on purchasing green sportswear. The study further investigated differential influences towards ...