Factors affecting online group buying intention and satisfaction A social exchange theory perspective.pdfa,A,ex,group,and,Group 文档格式: .pdf 文档大小: 336.11K 文档页数: 14页 顶/踩数: 0/0 收藏人数: 0 评论次数: 0 文档热度: 文档分类: ...
In addition, online retailers also need to ensure that they provide an efficient delivery service to their consumers.Ganapathi, RGanapathi, R. (2015). A Study on Factors Affecting Online Shopping Behavior of Consumers in Chennai. Journal of Management Research and Analysis, 2(2), 123-126....
With the rapid development of Internet, e-commerce rapidly growing popularity of online shopping with its low operating cost, convenience and other advantages, has become a trend. And as a special group of community college students,has become the main force of online shopping, is affected by ma...
There are a several factors that affect online shopping behaviour, which may not coincide with factors affecting normal buying behaviour. Notwithstanding the Maslow pyramid of needs, online shopping behaviour is influenced by the current rapid increase in e-shops, their security, and especially the ...
Gunasekaran, "An empirical study on the factors affecting online shopping behavior of millennial consumers," Journal of Internet Commerce, vol. 16, no. 3, pp. 219-230, 2017.SivaKumar, ArunKumar, and Abirami Gunasekaran. 2017. An Empirical Study on the Factors Affecting Online Shopping Behavior ...
shopping behaviorThe purpose of this study is to analyze factors affecting on online shopping behavior of consumers that might be one of the most important issues of e-commerce and marketing field. However, there is very limited knowledge about online consumer behavior because it is a complicated ...
An Analytical Study of Factors Affecting Online Shopping in Ambala Identification of requirements and needs of the consumers and satisfying these needs defines the concept of marketing. This explanation of marketing is true only when the preference and taste of a consumer are not dominated by any in...
Factors affecting purchase intention on mobile shopping web sites Purpose – The purpose of this paper is to explore a conceptual model for analyzing customers' perceptions of using mobile commerce services for online sho... HP Lu,YJ Su - 《Internet Research》 被引量: 285发表: 2009年 Online ...
Loyalty studies have been extended to the mobile environment in alignment with loyalty in an online environment. Several studies have examined the factors affecting the loyalty of mobile services. For example, it was verified that users’ overall satisfaction and trust in service had been found to ...
One of the goals of Study 2 was to determine which factors, described by certain contextual features, were perceived as risky or safe. We used Bonferroni corrected t-tests to identify factors affecting on risky/safe ratings (i.e., tests conducted against the null hypothesis that population risk...