On average, Facebook boasts a higher link click-through rate (CTR) of 1.07% in comparison to TikTok's average of approximately 0.84%. This indicates that users are more inclined to click on a link within a Facebook ad than a TikTok ad. The extensive history and user familiarity associated...
Facebook Live remains a powerful tool for businesses, influencers, and brands looking to engage audiences in real-time. If you’ve built a strong social media presence on Facebook, Instagram, TikTok, or LinkedIn Live, leveraging Facebook Live is a natural extension of your social media strateg...
Easier content monetization:“TikTok has the Creator Fund but it's incredibly hard to get into ... maybe Facebook could make some of those guidelines more accessible.” App integrations:“I love that Tiktok has become more integrated with other apps — like CapCut — to make it easier for ...
Lastly, but also very important, TikTok’s advertising revenues are growing very quickly, thus posing a threat to the Google-Facebook duopoly. In short, the digital advertising industry, which has been mostly resegmented around Google and Facebook, is now opening up to new competitors, that ha...
We tested Gif ads vs static. Same design, same copy. Experiment was around static ad vs GIF variation of that ad. The headline copy is simple and speaks to the main benefits offered by RALAcademy. Subheader copy highlights the value of what RALAcademy offers by using comparison. Result: ...
Facebook vs Instagram: engagement in numbers The top metric that Instagram has over Facebook is engagement. Asocial media engagement studyreported that brands see a median engagement rate of 0.09% per Facebook post, in comparison to a 1.60% median engagement rate per post on Instagram. This da...
TikTok rises up the ranks– TikTok Ads is also one to keep an eye on (currently at #6 in the global volume ranking), making significant gains in gaming apps in particular – with a 37% increase in global gaming app installs. 20% drop in iOS installs among vast majorit...
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It directly stole the whole concept of stories and ephemerality from Snapchat, and Facebook recently launched its own version of short-form video platform TikTok, called Lasso. Patreon, on the other hand, wants nothing to do with Facebook's business. It is supportive of its creators using ...
While there are platforms that have versions of their apps for young people, includingTikTokandYouTube, not all companies think it's a good idea. Alexis Ohanian, who co-founded Reddit, tweeted that the move to pause Instagram Kids was "a good move." ...