However, if you boost your post, you’re using your existing, proven content and squeezing extra value out of it. There’s no need to split-test, because the organic results of your post have already shown you that it’s a winner for your audience. This is like pouring an extra splash...
FB提供了丰富的测试Hook的工具:与传统广告不同的是,FB上的广告可以小步快跑,不断试错。例如,Boost Post就是FB提供的一个简单可以测试广告Hook效果的工具——感觉有点类似于DOU+。 CALL TO ACTION:仅仅有好的hook还不行,必须还有一个环节是激励用户产生下一步行为(点击、购买、注册等),这个跟“老铁双击关注”类似。
很多电商卖家都有经营Facebook粉专,平常也有在贴文的时候使用「加强推广贴文」( boost post )。但是其实Facebook广告平台上可以选择的广告种类不只一种,下图是Facebook的三种广告类型比较: 真正意义上的Facebook广告是由「广告管理员Ads Manager」投放的从零开始建立起的广告,局限少,弹性大;而在广告管理员推出的「...
所以,该种广告适用于主页开通之初,可以较快地提高主页粉丝数。 帖文互动(Boost You Post) 该种广告,用于提高内容的覆盖数,将内容更多地投放到非粉丝人群中。同时,Facebook主页覆盖率一直降低(覆盖率=内容实际观看人数/主页粉丝数)。一定程度上,主页也需要针对已有粉丝投放广告。帖文互动是一种高效的广告形式,能够达...
Ad creativedescribes the actual content users see when your Facebook ad appears in their news feed. Choose a previous post to boost, or create a new one using the creative manager. Experiment with social proof, emojis, and short and long-form copy to see which creative your audience is mos...
Why You Should Boost a Post 1. To reach your target demographic in a cost-effective way. Boosting a post with parameters set to reach your target market, or people that fit your idealbuyer persona, saves you money from advertising to people who won’t derive value from the product or ser...
Hootsuite is a popular social media management tool that you can use to grow your Facebook audience and increase engagement. With Hootsuite, you can share hundreds of posts in advance, set rules to boost top-performing organic content, and get detailed insights into what's working on Facebook...
Contests:Boost engagement by hosting contests with desirable prizes. Ensure the rules are straightforward, such as sharing photos or using hashtags. Interactive Posts:Encourage interaction with quizzes, trivia, or fill-in-the-blanks, inviting followers to contribute their stories or knowledge. These ...
To reduce the cost of your ads and increase your ROI it is advisable that you post your ads during times when you receive the highest number of engagement. Posting your ads at your highest performing times ensures that you receive the maximum number of interactions. ...
The top social media channel that most digital marketers have as their “go to network” isFacebook. ButFacebook adscome in all shapes and sizes. Boost posts, create awareness, capture leads, drive traffic, grow your likes and many more. It is complicated and often confusing. ...