说到Facebook广告的Advanced+ Campaign类型,投手/操盘手一定不陌生。 通常大家会在新建广告系列的时候,直接选择ASC(Advantage+ Shopping Campaign)创建广告。 那么在受众部分,你只需要设置好定位的国家,无须硬性定位年龄,性别和用户偏好: 这样的传统设置方法,没毛病,Facebook会自己决定把你的广告推送
深入理解其隐藏设置至关重要。首先，进入广告账户设置，找到与Advantage+ Shopping Campaign相关的部分。这里是你与平台共享客户信息的入口，通过提供过去180天内购买记录或者上传客户列表，你可以让Facebook了解你的目标受众。这样做，新创建的ASC广告将自动根据这些数据，寻找具有更高相关性的消费者，从而显著...
Damas Jewellery tested Advantage+ shopping campaigns in six markets in the Middle East before the key Black Friday sales period. The jeweler wanted to maximize their ad efficiency on Meta apps and take advantage of automation and machine learning. So they ran A/B tests with a campaign using th...
Global reach is a major advantage of Facebook, but engagement levels vary by region. Our Sprout Influencer Marketing data shows the top five countries with the highest engagement from Facebook influencer content in 2024: United States: 4.84 billion engagements India: 1.43 billion engagements Mexico:...
Retailers and brands must use social media algorithms to their advantage. Keep in mind, running targeted ads on Facebook allows for a higher likely level of engagement on the platform. Consumers are engaging with brands on Facebook on most weekdays, midmorning to early afternoon. While we don...
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Here are some success stories of brands and small businesses leveraging Facebook to their advantage: The Irish Gardener With the help of Facebook and Instagram,Peter Dowdall’s The Irish Gardenerdeveloped from a small horticultural business into a thriving online enterprise. ...
What it will do, Cottrell suspects, is give Facebook further advantage over competitors because it will be able to tell how long apps are being used, and even which features within them are most popular. Facebook already has a step up when setting up such market research, Cott...
This helps you automatically take advantage of good days and avoid bad days. Overtime, this strategy will reduce your CPM. “Bïrch is my go to. Literally will save you thousands a month in wasted ad spend.” Tim Burd Consultant & Co-Founder...