说到Facebook广告的Advanced+ Campaign类型,投手/操盘手一定不陌生。 通常大家会在新建广告系列的时候,直接选择ASC(Advantage+ Shopping Campaign)创建广告。 那么在受众部分,你只需要设置好定位的国家,无须硬性定位年龄,性别和用户偏好: 这样的传统设置方法,没毛病,Facebook会自己决定把你的广告推送到哪些消费者眼前。
深入理解其隐藏设置至关重要。首先，进入广告账户设置，找到与Advantage+ Shopping Campaign相关的部分。这里是你与平台共享客户信息的入口，通过提供过去180天内购买记录或者上传客户列表，你可以让Facebook了解你的目标受众。这样做，新创建的ASC广告将自动根据这些数据，寻找具有更高相关性的消费者，从而显著...
Damas Jewellery tested Advantage+ shopping campaigns in six markets in the Middle East before the key Black Friday sales period. The jeweler wanted to maximize their ad efficiency on Meta apps and take advantage of automation and machine learning. So they ran A/B tests with a campaign using th...
Facebook重定向:针对曾访问过网站或加入购物车但未下单用户,通过动态产品广告召回。 进阶版位(Advantage+ Placements):允许系统自动在Facebook、Instagram、Audience Network和Messenger中寻找最优版位,提升投放效率。 AI智能优化:利用Meta最新AI功能,自动调整受众与预算,进一步降低人工操作难度,提高投放精准度。 通过上述六...
自动投放工具:利用Facebook的AI功能(如Advantage+ Campaign)自动优化预算与版位,降低人工成本56; 再营销策略:针对历史访客或未转化用户定向投放,转化率可提升3-5倍5。 二、SEO优化技巧:让内容被搜索引擎“偏爱” 1. 原创内容为王,提升品牌权威性 避免非原创内容:重复内容会降低搜索引擎信任度,原创故事、教程或用户...
Chances are, your friends and family will support your small business. Take advantage of your network and invite people to share your business’s page. Your branded content will appear in the news feed of their own audience, increasing brand awareness and showcasing your online store to more ...
Global reach is a major advantage of Facebook, but engagement levels vary by region. Our Sprout Influencer Marketing data shows the top five countries with the highest engagement from Facebook influencer content in 2024: United States: 4.84 billion engagements India: 1.43 billion engagements Mexico:...
The push for Instagram advertising is real and marketers have to be ready to take advantage with engaging videos. Carousel Video Ad Much like Facebook’s Carousel Ads, Instagram offers a similar feature. Carousel ads allow users to see more of a product or feature than a single image or ...
Here are some success stories of brands and small businesses leveraging Facebook to their advantage: The Irish Gardener With the help of Facebook and Instagram,Peter Dowdall’s The Irish Gardenerdeveloped from a small horticultural business into a thriving online enterprise. ...
Resource: A Facebook marketing company can take on the weight of resources when it comes to campaign management. Innovation: Creativity is unbounded when working in partnership with a company. Plus, collaboration can lead to exciting creative campaigns that better address audience needs. Optimisation:...