3 Examples of Facebook Ads That Work A lot of money is wasted onFacebook ads. So it is it important to get the basics right. It means you need clicks and conversions when the ads are sending traffic to a landing page, such as your landing pages or Lead ad pop-up withinFacebook. H...
For a better chance at increasing sales, consider sponsored message ads. This ad type automatically targets prospects who have already messaged your business and indicated an interest in your brand. That means they're further along in the buyer's journey and more likely to convert or make a pu...
On this episode of Shopify Masters, our guest explains how she saw 8 times as many sales when she moved away from canned Facebook ads to more personal ads that resonated with her audience. Alanna Banks is the founder of Fridays Off, a Canadian online fabric shop based in Toronto, that se...
Show the original price alongside a sale price to give customers a reference point and highlight savings. For example, showing “$30 now $20” in a product listing is an instance ofprice anchoringthat can create a sense of value for potential customers. Facebook Marketplace policies and other...
Facebook ads involve a lot of moving pieces that all need to line up if you want to get a single high-converting ad that's actually going to drive results. I've worked as a social PPC copywriter (and a content marketer who writes extensively about ads) for almost a decade, so I'...
If you’re thinking of holding an event for your business, like a product launch, a flash sale, or an anniversary, this ad format allows you to create ads about that event. You can then use statistics such as age, gender, and location when choosing your target audience. ...
based on their past customers on Amazon. And, of course, it’s important to remember that the power of Facebook Ads for Amazon brands lies in the ability to enable retargeting and collect contact info. Don’t just go for a quick sale, but build a sales funnel and a more powerful ...
important so that you can see if your Facebook ads campaign is doing well or not. If your ad isn't performing as well as you'd like, you can then effect changes to your ads to improve its performance. You can also run several ads to stand a better chance of running a successful ...
If you haven’t heard of “Performance 5,” this is one of the Facebook advertising updates that can help you have better-performing ads for less. Meta says that by making the following five changes (that they’ve collectively deemedPerformance 5), advertisers can see improved results: ...
Then, to finish off the ad, they highlight versatility as a benefit and throw in some urgency to get people to take advantage of the sale right now.7. LiviaI know, a lot of these ads are going to be geared towards a female-audience, but that’s what shows up in my feed, y’...