8. Retarget video views Anotheron-platform targeting strategyis Video View campaigns. With these, you can optimize for either ThruPlay or 2-second continuous views of yourFacebook video ads. Facebook recommends ThruPlay (as do we) as it will optimize to get the most completed video views if ...
Image Ads. Image ads are among the most common types of Facebook ad that you’ll come across. A single image can capture your attention alongside a headline and a description. Though simple, they are very useful for promoting specials or specific items. Video Ads. Online video ads are an...
Your ads need to stand out to get clicked on and one of the best ways to do that is to be different to capture attention. Change your copy to be irresistible. This could also be a part of your offer (see below). Depending on the part of the funnel your targeting, your offers will...
What Is a Good Audience Size For Facebook Ads? This metric has one or more equivalents: Average CPM CPM Cost per 1,000 People Reached Visualizations Number Used to show a simple Metric or to draw attention to one key number. Pie Chart ...
Advertisers across the world are quickly pulling their ads from Facebook following the creation of the “Stop Hate for Profit” boycott, which aims to highlight the damaging effects of hate speech on the website. More than 160 companies have joined the campaign, including Verizon, Target, HP,...
We’re so used to scrolling through Facebook and seeing ads that we almost don’t notice them, and for marketers, this is a powerful tool. How can you putFacebook ads to good usefor your business and see that all-important return on investment?
If you've ever looked at stock performance, you'll see the value in a real-time graph—stock chart style—that shows the average cost per click, impression, or conversion of Facebook Ads over days, weeks, or months. Pretty cool, huh? Check out (and bookmark) each stock chart page he...
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But how do you know if your target audience for real estate is effective? Well, Facebook helps you out with an “Audience Definition” speedometer chart. As long as you find yourself in the green area, your audience is well-defined. ...
With PicMonkey's Facebook ad templates, you can create effective eye-catching ads that will make your product fly off the shelf.