on-point targeting, the right placements and budget, a strong funnel, a landing page, and relevant-right-now creatives to bring it all together. That's a lot to keep up with, and there's no silver bullet answer, so I thought it would be helpful to look at some examples of ads that...
There’s a lot that has to come together tomake a Facebook ad successful—you need the right targeting, a great image or video, and compelling copy.Today, I’m focusing on why writing matters in Facebook ads, as well as some strategies on how you can write great Facebook ads that ac...
Landing page ads.Serve ads according to the area of your website a person visited. Recent visitor ads.Show Facebook ads to recent visitors to your site to keep your brand top of mind. 5. Make your campaigns relevant Once you’re serving ads to a specific audience, it becomes easier to ...
Conversely, Google ads would be more effective if I‘m marketing a new computer to a return customer. Such a person is often ready to purchase and research their options. By using the right keywords and creating targeted Google ads, I can reach them at...
Rather than the traditional landing page, these ads keep users on social media while the prospect fills out a simple lead form with basic details such as their name, email address, and other contact information. When a prospect completes an “Instant Form”, they get added to the company’s...
Daily deal sites like Groupon, AppSumo, and Fab are good examples of businesses that can succeed with Facebook advertising. After you click one of their ads, they just ask for your email address. They’ll sell you on a deal later. ...
In this article I will share when to use long form or short form Facebook ads for better results and give some good examples of each type of Facebook ad. When to use long form or short form Facebook Ads Long form Facebook ads can act as a “mini-landing page”. In order to get...
For general YouTube ad ideas, here are some examples to check out. Nolan Cheddar The Nolan cheddar cheese YouTube ad has been beautifully crafted. The ad is humorous and keeps the audience engaged to the end. When creating your ads, sprinkle some humor. It may not always be the best str...
Facebook collection ads appear in users’ news feeds and are ideal ad formats for ecommerce brands because they take users to a Facebook Instant Experience, a full-screen in-app landing page dedicated to a brand and its products. Users can shop directly from these landing pages. Facebook co...
Learn how and when you should use Facebook Lead Ads to collect lead information without forcing users to leave their app.