he ran his first ad for a side project. After his initial ads had good results, he ran Facebook ads to sell mobile app installations, and those ads were successful too. His Facebook ad cost was $1 per user, and each user spent $2 in the app. That's when he realized the...
To put it another way, when it comes to the big picture, we’re like a blimp-sized bulb that’s always there for you, lighting the way. Advertising with funnel vision You need ads tailored to build awareness, tempt more research, convert window shoppers and remind your customers you ...
As soon as leads convert off of your Facebook Ads, have an email autoresponder ready to go so it can send out a welcome series right away. If you offered a lead magnet (like an ebook, access to a webinar, or a coupon code for a free class), this kind of automated workflow promptly...
Like static ads, you can and should test video ads as soon as possible. While video ads typically perform better no matter the type of business, it’s still worth testing alongside your static ads to see what works with your audience. So whether you’re a startup or more established, vi...
If you want to use this as a customer service option, asking how a customer’s purchase experience went may be the perfect use for ecommerce. You can also use it to promote your blog or as an extension of your email campaigns. Conversions Conversion ads are, of course, optimized for con...
There are times in a customer’s life when they are more likely to make a purchase. For example, a soon-to-be-mother might be easier to persuade to buy a stroller than someone who already has three kids. Life event triggering can help you show the right ads to people at these unique...
How to manage your Facebook Ads budget in 2024 and what should you pay attention to? Here's what X marketers say on the topic
Connect your client’s Facebook Ads account once to your report, and every time you create a new report, the data is refreshed. The days of digging through dashboards for hours trying to make the numbers fit are over. Connect your accounts once, and the Facebook Ads data fills in ad...
Facebook’s offer ads allow you to share discounts with your customers. Offer ads are effective for quick conversions and can be used to advertise sales and promotions for retailers. When your offer shows up in a user’s feed, they can redeem it instantly or or save it for later. Users...
Unless you’ve taken one ofMari Smith’sFacebook Ads webinars or are a social media expert, it’s hard to know where to start and how much money you should spend. In this post, we’ll discuss the who, what, where, why and when of Facebook advertising. ...