但是,要优化活动并使用Facebook提供的所有选项,您应该通过广告管理器( ads manager)投放推广,因为“boost post”只提供了最基础的广告设置选项。如果您的目标是销售,应该关注CPC、CPS或CPL的优化。如果广告数据不佳,需要更精细地调整做调整,包括非常精确的选择定向目标和投放位置,到出价,再到行动号召、链接等。
Characteristics of High-Engagement Facebook Ads: A Data-Analytics Approach to Engagement, Content and Sentiment AnalysisChap, Chetra
Integrate.io's data integration platform makes it easy for you to integrate Facebook Ads with Google Analytics to process your data, no coding required.
In case you're using different ad formats (image, video, carousel, etc.) under an Ad Set to promote the same post, you can use the Campaign Content field to differentiate these ads. Just remember that you need to generate a different campaign URL for each ad to track them accurately in...
Impressions, with data about impressions coming from organic posts, ads, and viral and non-viral views. Engagement, with all the information about reactions, comments, shares, etc., and a breakdown of the share of reactions. Content analyticswith publishing activity stats, post types, post engage...
You can see approximate earnings for in-stream ads by tapping Videos under the Earnings section of Insights. While it’s necessary to perform Facebook data analysis, it’s important to first identify your core metrics. Once you know these key performance indicators (KPIs), you can then examine...
We explore the top Facebook Ads reporting tools that you can use to better interpret, analyse and share your marketing data in 2024.
Create funnels, cohorts, overlap charts, and other data visualizations. Browse automated insights. Receive alerts when there are significant changes to your metrics. Facebook Analytics Facebook Ad Library provides a searchable collection of all ads running in Facebook properties, including Instagram. ...
3.B2B Facebook Ads Creative Analysis In the recognition of the existing market, the creative production of B2B ads is difficult due to its specific attributes. Because B2B advertising is not just to attract users, it is also a brand symbol. B2B creative advertising is not just a beautiful pi...
9. Facebook Ads Manager If you’re running Facebook ads and looking for a way to keep track of them, your very first option is going to be none other than Facebook Ads Manager. Here, you’re able to get in-depth insights into the performance of your ads and if you need to make ...