Third-party cookies:Third-party cookies collect data about a person’s activity as they surf the web. This third-party data is then used by advertisers to get insights on their ad viewers and website visitors, and by ad platforms to provide targeting audiences based on interests, behaviors, ...
AdTargeting是一款兴趣词搜索和定位的线上工具,不需要下载任何软件、使用起来也十分简单方便。目前AdTargeting已储备超过8万的Facebook兴趣词以及40个兴趣词类目,并且这一数据还在持续增长。依托其强大的数据挖掘能力和数据分析能力,AdTargeting可以从以下几个方面帮助企业或个人找到最合适的兴趣词更好地进行Facebook广告受众...
Businesses can show Facebook ads to people within certain parameters. This targeting can get pretty specific, down to a one-mile radius of an address. Facebookis also testing household targeting, meaning some advertisers have the option to reach family members in addition to the initial target c...
SAN FRANCISCO, Aug. 21 (Xinhua) -- Facebook said Tuesday it is removing more than 5,000 targeting categories to prevent misuse of its ad platform that could trigger controversy of discrimination. The world's largest social media network said it is updating its ad targeting tools to remove th...
There are two approaches toFacebook targeting: Specific targeting: When you target a specific audience, you give Facebook a strict set of parameters to work within to find the best targets. Parameters can be adjusted based on demographics for certain audiences. With specific targeting, the audienc...
You may even want to advertise to people visiting a location (instead of those who live there). For example, if you run a hotel, resort, or other travel services, you’d want to target tourists and not locals—and Facebook’s geo-targeting options let you set those parameters. ...
Next, click on “Add Parameter” to add more parameters. After adding your parameters, finish creating the interactive form to complete your lead ad. Once your ad is approved, your ad form will contain tracking parameters. You can also test these insights before launching your ad, using theLe...
URL parameters help track these specific interactions. They provide granular insights like which campaign, ad set, or specific ad drove that click or subsequent action. Here is also where you can also connect with Zapier to send your leads wherever you want to store them. If you want a head...
Footwear brandRothy’sran a Facebook ad campaign in which it targeted people with an interest in both shoes and sustainability. The washable shoes are made with sustainable materials, so this interest-based targeting was a natural fit. It also threw in other targeting parameters, including demograp...
But what if you don't want to run your ad immediately? In this case, you can set a schedule that includes parameters for the start and end dates and hours of the day that you would like to run the ad. This allows you to reach your customers when they're typically online. This is...