初期：自动版位，以测试不同版位的效果，让系统自动优化 长期：按不同版位，分开adsets，手动优化预算分配，并优化对应素材 2.Mobile第一 1）数据：查看Placement细分报告，看各版位效果如何，如果某版位效果好，建议单独设立ad set，并加大预算来扩量；2）广告：增加MobileNewsfeed 比例,把握Mobile的机会 3）配合...
Understand the reasons behind the discrepancies between Facebook Ads and Google Analytics data and learn how to address these inconsistencies effectively.
We hit those positive results by using customized ad sets to make all imagery and copy hyper-relevant to a specific target audience. Want to know what our other secret was? The Facebook Power 5. Read the full case study here. 17 Sifted Sifted When Covid-19 hit, Sifted needed to get...
Ad set 1 for Google Play Ad set 2 for Apple’s App Store Alternatively, Facebook App Install Ads allow you to promote other app stores, too: Windows Store Facebook Canvas Amazon Appstore Instant Games Create ad sets for each app store Note: Be sure to have your app integrated with ...
When implementing the lookalike audiences, we used the existing post ID from the interest-based ad sets. This allowed us to retain social proof (likes, shares, and comments) from the original ads, which would act as a positive signal to Facebook’s algorithm and potential buyers. ...
You can view, change, and see results for all your ad campaigns, ad sets, and ads within this tool. Acampaignis a series of ad sets and ads that combine to attain a single marketing objective, such as generating leads. Ad sets contain one or more ads. An ad is a single advertisement...
Establishing budgets at campaign vs. ad set levels Choosing a budget for Facebook Ads can be confusing when you’re just starting. Does it affect campaigns or ad sets?You have to consider your goals when answering this question. Seventy percent of your ad budget may go toward acquisition funn...
Simplified ad sets: Consolidate your ad sets to increase conversions. Broad targeting: Meta says that broad targeting (instead of interest targeting) can help you reach more people and get more customers. Mobile-friendly video: Video ads optimized for mobile drive more conversions for less. Ad te...
Unlock the power of Facebook advertising with expert strategies on targeting, ad types, and campaign optimization. Learn how to create high-converting ads, leverage audience segmentation, and measure success with KPIs to maximize your marketing ROI.
If your ads right now on Facebook and/or Instagram are delivering to only one audience, then you could be leaving money on the table. Always have an audience that you’re testing against your control. For every one prospecting campaign, I tend to have 3-7 ad sets, depending on budget ...