Before we dive into the Facebook ad strategies to use for your ecommerce business, you’ll want to get set up with theMeta pixel. The pixel is a snippet of HTML code that you put in the back end of your site. Once installed, it collects data about your site visitors and their activ...
In order to create ad sets on Facebook, you need to have an Ads Manager account. Ads Manager is an all-in-one tool for creating and managing your Facebook and Instagram ads. As social media ads continue to be integrated into strategies,Meta Ads Manageris another mechanism by which you c...
Let’s find out how to create Facebook ads and strategies for using them. Table of contents Why should you use Facebook ads? How to create Facebook ads What is the real cost of Facebook ads? Best practices for Facebook advertising Facebook ad examples to inspire your strategy Why should...
Set up a conversion funnel framework No surprise, different Facebook campaign strategies and ad types work better for each stage of your sales funnel. For example, a person who downloaded your eBooks and participated in a couple of webinars is more likely to buy your product than someone who...
Let’s find out how to create Facebook ads and strategies for using them. Table of contents Why should you use Facebook ads? How to create Facebook ads What is the real cost of Facebook ads? Best practices for Facebook advertising Facebook ad examples to inspire your strategy Why should...
Get brand new Facebook ad strategies straight to your inbox every week. 23,739 people already are! At the ad level of Facebook Ads Manager, you’re able to insert your ad design and copy, and choose the format that aligns with your creative vision. You can apply your selected ad format...
Related:6 Facebook Ad Strategies to Try if You’re Hurting After the iOS14 Update 6. Rely on Facebook sources The easiest way to have full tracking capabilities for your target audience is to stop relying on the cookies and uploads altogether and simply rely on the platform interactions inste...
Wondering how to scale Facebook ads? These six scaling strategies will take you from $50 to $500 in daily ad spend without losing ROI.
To simplify bidding, here are 3 strategies you can work around with. Lowest Cost: This is where you let Facebook set the bid for the conversion event you’re optimizing for Target Cost: If you want a specific cost per result, you can set an average cost for each conversion event ...
The Ad Set Targeting For our custom audience targeting, we started with an interest-based audience ad set that was closely related to the puzzles we were selling. Then, we quickly added in lookalike audiences for three segments of visitors that took action on the site: ...