首先,你要在 customer journey 中設立多個會觸發廣告的事件,例如有新會員加入時、當會員再買多一點就可以成為 VIP 時、當會員有 30 日沒有到店購物時等。跟著,利用 social media 裡的 custom audience 功能,你可讓廣告平台自動向觸發廣告的顧客投放 retargeting廣告。例如每當有顧客快可成為 VIP 時就自動向他們投...
Design your ad Best practices for Facebook retargeting As with any kind of advertising campaign, it’s essential to have a strategy in mind. Making the most of your Facebook retargeting strategy means tracking your campaigns carefully with a tool like Sprout Social, zeroing in on the right aud...
Together with your team we elevate your Facebook Ad campaign to the next level by creating impactful ad campaigns. Target cold audiences to test new markets or test retargeting to nurture existing clients or past website visitors. Translateyour ads into several languages and start advertising global...
but only half of them try to get their queries answered by reaching out to the company’s support team. You can use Facebook retargeting ads to reach your prospective customers and answer their questions to motivate them to make a purchase. This can especially be a helpfulstrategy for B2B ...
There are many applications to this Facebook ad strategy, with retargeting options that include people who have: Engaged with your brand on Facebook and/or Instagram Visited your website Used your mobile app Spent a certain amount of time on your website Visited specific pages of your website...
My tips here are the same as for retargeting audiences. 9. Stay away from website audiences Lookalike effectiveness will really depend on how well you can create source audiences for Facebook to model from, so our tips here are the same as for custom audiences. It may be worth taking a ...
With this type of retargeting strategy, you can set a time window for each ad within a series of ads. This helps you ensure that your target audience sees ads in the specific order you’ve designed them. The only other caveat is designing the perfect sales funnel that ramps up theFOMO ...
First off, don’t get me wrong. Running retargeting ads in the manner described above works extremely well and the conversion rate is off the charts.But there is one major disadvantage. Because people who see Facebook ads tend to get tired of seeing the same ad over and over,you have to...
Overall, Facebook retargeting is still effective, but you may need to change your strategy to account for smaller audience sizes.Run Advantage+ catalog ads (formerly dynamic ads)If you’ve seen a retargeting ad while on social media or while browsing the web lately, it likely took the form ...
Choose yourad placements: This is where your ads will appear. Your placements depend on your campaign objectives, ad types, and settings. Select the rightFacebook ad formatfor your creative strategy. Create your ad creative. Use unique visuals and messaging (including copy) to capture your audie...