每次点击费用定价模式仅在Facebook用户点击其广告时向广告客户收费,因此最好为企业服务,目的是鼓励用户点击Facebook上的网站或着陆页。广告商设置用户点击的号召性用语(CTA),其中包括从“了解更多”到“立即购物”和“注册”的许多选项。 所有行业的Facebook广告的平均每次点击费用为1.86美元,按行业划分的每次点击费用从...
每次点击费用定价模式仅在Facebook用户点击其广告时向广告客户收费,因此最好为企业服务,目的是鼓励用户点击Facebook上的网站或着陆页。广告商设置用户点击的号召性用语(CTA),其中包括从“了解更多”到“立即购物”和“注册”的许多选项。 所有行业的Facebook广告的平均每次点击费用为1.86美元,按行业划分的每次点击费用从...
"https://http://www.tellmeyourgoal.com/blog/2017/11/7/facebook-ad-cta-options">Facebook广告的CTA有30多种独特选择: 现在听 获取指示 现在捐赠 发送消息 点击图像 是采用经过审查还是更大胆的方法设置CTA,这取决于你的品牌、受众和广告预算,但前提是有正确的数据支撑。 额外津贴:CTA总数+每年的使用量 ...
With your ad set options selected, click “Continue.” Facebook Ad Formats Now that you’ve designated your campaign and ad set, it’s time tocreate your ads. In this section, you’ll select the format, media, text, and links to create one or multiple ads. ...
Nestled under the Destination section, right after Ad creative, the Lead form is where the magic happens. It's where you'll create the form users will interact with once they click the ad CTA. Under Destination, select Create form. Choose your campaign's goal: More volume, Higher intent...
While having access to a massive variety of advertising options is a marketer’s dream come true, it can also make getting started a daunting task. If you’re feeling overwhelmed, check out the following types of Facebook ads to see how you can apply them to yourFacebook ad ...
Description.Create a 30-character description of what your ad is about. CTA.Choose a call to action from the drop-down menu. Choose your destination, which can be a link or an Instant Experience Set up optional advanced tracking and choose your Facebook Pixel ...
The CTA should be clear, actionable, and aligned with the campaign's goals, whether it is encouraging users to visit a website, make a purchase, or sign up for a newsletter. Using actionable language and placing the CTA prominently within the ad helps prompt users to t...
When a buyer clicks on an ad, they are doing so with the intent of fulfilling their curiosity about that particular ad. This is usually in relation to the Call to Action (CTA), such as “click to learn more” or “click here to see our newest colors.” ...
It’s always a good idea to A/B test your Facebook ads, regardless of the type of ad, but it’s critical to test your first-touch-point ads. For a new campaign, create two or three copy options and another two or three creative options. Test these variations on multiple audience...