Airlock 充分地被用于测试原生的应用,使得我们的应用运行得前所未有的轻快,伴随着测试的自由,再测试,和评估测试结果,我们期望能建造更好的测试和创造更好的用户体验。 原文:Airlock - Facebook's mobile A/B testing framework 翻译:Segmentfault
2、Infrastructure:技术上的基础设施,比如 GateKeeper、A/B testing framework、Scribe、Hive定制版、PTail、Dashboard页面。所有这些工作在技术上必须有人来做,这个组的技术含量和被重视程度一点都不低,因为每次 Facebook 上都有海量的数据,所以要用到很大规模的服务器集群和大数据领域最前沿的软件架构。 3、Growth St...
Now that you have your key metric and a basic framework for testing it, it’s time to organize your split tests within the Facebook ad campaign structure. As you probably know, Facebook advertising has a 3 layer structure composed of campaigns, ad sets and ads. Let’s dig into how (an...
Hackers try to build the best services over the long term by quickly releasing and learning from smaller iterations rather than trying to get everything right all at once. To support this, we have built a testing framework that at any given time can try out thousands of versions of Faceboo...
Facebook has a system they called Gatekeeperthat lets them run different code for different sets of users (it basically introduces different conditions in the code base). This lets Facebook do gradual releases of new features, A/B testing, activate certain features only for Facebook employees, ...
Test individual posts head-to-head (class A/B testing) Use UTM Tracking Codes with Google Analytics Google makes UTM tracking easy! You can use Google’s free URL builder to generate tracking codes. I will break it down into 5 easy steps below. ...
You can also use A/B testing to improve your paid Facebook ads. The premise is simple: You’ll create two or more versions of your ads with slight variations — like different CTAs or images — and compare their performance. This method helps you understand which elements click with your ...
10. Blooma (SaaS) Blooma video ad experimentation We tested 3 different video ad styles with animation: vectorized, lifestyle, and 2D. The copy is centered around a problem:solution framework that lists out added benefits.We placed these new video ads against existing static ads with historical...
Facebook A/B testingis key to creating a top-performing ad that your target audience wants to see. By testing a few options, you can combine the best creative and copy to increase sales, rather than waste money running one ineffective ad at a time. ...
https://code.facebook.com/posts/520580318041111/airlock-facebook-s-mobile-a-b-testing-framework/ ...