old adage 'look after the pennies and the pounds will look after themselves' has always been sound advice and a couple of recent cases prove its continued relevance.In the first instance, an unsolicited letter is received by a client asking for the repayment of a debt of about pounds 10....
24. Ne'er-a-face: A note on the etymology of penny, with an appendix on the etymology of pane* Abstract The etymology of the West Germanic penny word (+paning, +panning, +panding) is debated, derivations from the +pand 'pawn' and pan words being the major candi-dates. In this ...
If you’ve been in PPC advertising for a while, you probably remember the good old days when you could get AdWords (now Google Ads) clicks for pennies. The traffic was good, the cost was good. For early adopters, AdWords changed the way they did business. Unfortunately, all good things...
“…don’t know how true this story is…”. Viktor and the people he works with, to save so many lives that would have been lost, are amazing. Thanks to Viktor and his people, along with the dedication and support of the rest of us, these lost souls...
If you’re a B2C business, advertising on Facebook is like going back to the good old days on Google when clicks cost mere pennies. Now, Facebook traffic is typically higher funnel traffic, (awareness or checking things out) than AdWords traffic, so your Facebook ad conversion rate is oft...