Eye Tracking technology allows you to know what gets noticed and what is engaging about visual brand marketing. Track eye gaze for attention, frequency, engagement, and call-to-action conversions. Test static and animated images, videos, and environments such as prototypes, websites, and mobile ...
The book covers the current output of a number of pioneering research laboratories, detailing their work on eye tracking and the visual system, alignment and EEG data, marketing and social applications, and eye tracking in education. Featuring creative uses of existing technology as well as ...
SR Research is a vibrant and exciting work environment, and we are always looking to recruit people with world-class talent that are interested in advancing the science of eye-tracking. We are particularly interested in hearing from individuals with strong backgrounds in eye-tracking research and e...
Market research Marketers can leverage eye tracking through market research to acquire insights into how clients interact with their products, services, or marketing materials. Eye tracking can provide valuable data on what grabs a consumer's attention, what holds their attention, and what they may ...
Arrington Research eye trackers are used worldwide in psychology, neuroscience, marketing research, sports, training and usability. Our ViewPoint eye tracking systems are affordable, easy and accurate.
(corresponding to the intuitive interpretation of the Chinese sentence), even though the Chinese sentence does not contain any correspondent of "to catch". Consequently, we caution against relying on the translations when considering the eye-tracking experiment and results, and instead advise focusing ...
Eye-tracking, a method that measures where people are looking and for how long they are looking, became more accessible to UX research thanks to technology. It allows researchers to see through the users’ eyes and get insights about visual attention. Th
Eye tracking research areas and applications are wide and varied, but include scientific research, marketing and user experience studies, and human performance. Scientists use it to study human behavior and increase their understanding of things like child development, psychological conditions, and ...
Eye-TrackingQuantitative EEGTV CommercialsCATEEM®The term "neuromarketing" suggests a combination of marketing research and brain research. Within marketing research, objective assessment of TV commercials is performed by use of Eye-Tracking devices. Brain research has been dominated by NMRI ...
6. Eye Tracking Proves That Newsletters Should Be Short and SweetWho’d have thought that eye tracking and email marketing could be best of friends?According to this eye-tracking study conducted by the Nielsen Group, people scan emails very quickly, and the only areas they give any appreciable...