Testing usability with eye-tracking enables to understand a new dimension of user interaction. We can research areas that are most interesting for users and what behavior patterns causes it. It is possible to identify page elements that attract attention and to which the user is blind. The eye...
Eye-tracking is used in a variety of research, for example marketing research andusability testing studies, to help researchers understand which elements of a webpage or an advertisement draw people’s attention. Armed with this information, companies can then design more usable websites and craft...
Another area that has been showing huge potential is eye-tracking in the context ofvirtual reality. VR headsets use eye-tracking to see where the person is really looking and make the experience significantly more immersive. For PC gaming, eye-tracking allows the player to just look at the ob...
A new cloud-based testing tool for the UX community called Tobii Pro Sprint, employs eye tracking to gauge the usability of their designs during the prototype stage. The tool captures test subjects eye movements as they navigate a proposed website under design. For UX designers working in fast...
Eye tracking data were investigated quantitatively using aggregated fixation maps, and qualitative examination was performed on video replay of participants' fixation behavior. Augmenting the traditional usability testing methods, eye movement analysis provided additional insights regarding revisions to the ...
This study was conducted to get rich and detailed feedback of users' personal experiences and usability of Websites. This was achieved by a different approach of using eye-tracking methodology in conjunction with usability software for usability testing. The study gave rich inform...
Allerdings wird die Methode der Blickbe-wegungsregistrierung von vielen Desig-nern und Usability Experten als zu auf-wendig und damit in Webprojekten alsnicht realisierbar angesehen. Eine häufigformulierte Aussage lautet: Die aus EyeTracking Daten gewonnenen Erkennt-nisse stehen in keinem Ver...
Natural Interaction:Ideally, the participant can use a computer completely naturally while the eye tracking system is working. This approach is excellent for usability testing, various human behavior psychology and vision experiments, screen-based market research, etc., where a more obtrusive interface...
Revision is a mobile usability testing tool that allows agencies to quickly perform (remote) user research using eye-tracking and screen recording.
Medium companies can benefit from eye-tracking software by using it toconduct market researchand usability testing. A study by UserZoom found that eye tracking was the most effective tool for identifying usability issues in mobile apps. Additionally, eye tracking can assess the effectiveness of adver...