Testing usability with eye-tracking enables to understand a new dimension of user interaction. We can research areas that are most interesting for users and what behavior patterns causes it. It is possible to identify page elements that attract attention and to which the user is blind. The eye...
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Don’t think of eye tracking as a silver bullet for your testing. It’s not a replacement for other usability testing techniques. Remember that eye tracking is a more quantitative type of testing rather than qualitative. The data from an eye tracking study will help you understand that users ...
Revision is a mobile usability testing tool that allows agencies to quickly perform (remote) user research using eye-tracking and screen recording.
Find your eye-tracking solutions at SR Research, the leader in eye-tracking technology, for your usability and applied research.
Medium companies can benefit from eye-tracking software by using it toconduct market researchand usability testing. A study by UserZoom found that eye tracking was the most effective tool for identifying usability issues in mobile apps. Additionally, eye tracking can assess the effectiveness of adver...
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Eye tracking data were investigated quantitatively using aggregated fixation maps, and qualitative examination was performed on video replay of participants' fixation behavior. Augmenting the traditional usability testing methods, eye movement analysis provided additional insights regarding revisions to the ...
Including eye-tracking in the process of usability testing can offer many benefits for UX teams. For one, it allows you totest prototypesand make changes based not only on what users say but on what they do, almost like seeing over the shoulders of the users, but in their natural environm...
Eye tracking is the process of measuring where eye gaze is focused to infer what someone is paying attention to and/or ignoring. The object of focus could be a digital display (e.g., on a phone, tablet or computer) or another person in a conversation, fo