You've heard of extreme makeovers, and extreme sports. But extreme charity? At least one group is encouraging people to go far beyond the typical levels of charitable giving, by challenging "the cultural norms and stereotypes about what is prudent and possible to give."Polter, Julie...
Extreme Push-Up Plan; Fitness Fan Eyes 1000 One-Handed Dips for CharityByline: RODNEY STEVENS rodney.stevens@dailyexaminer.com.auDaily Examiner (Grafton, Australia)
Seuffert, Mike
Similarly, ads addressing issues like gender inequality, rape, or distracted driving seek to challenge your assumptions and inspire action. By provoking a strong emotional reaction, shock advertising leaves a lasting impact on your psyche, making it apowerful tool for shaping attitudes and driving soc...
Eze, Chibuzor NwadibeUniversity of NigeriaNwankwegu, Amechi S.Hohai UniversityLaku, CharityEnvironment and Conservation Unit, Centre for Environment, Human Rights and Development (CEHRD), Legacy CentreDumpe, Boniface BarinemUniversity of Port HarcourtSpringer, Cham...
Meyler, Piers
Risking Everything to Raise Money; Extreme Sports for Charity Seem All the Rage - Attracting Growing Numbers of Women. but Can the Appeal of Adventure for a Good Cause Blind Us to Danger?Byline: WORDS: ANTONIA HOYLEThe People (London, England)...
Shock advertising comes in various flavors, each designed to jolt you out of complacency.Fear-based ads, like the classic “Your Brain on Drugs” campaign, aim to scare you straight. Taboo-breakers, like PETA’s “I’d Rather Go Naked” anti-fur ads, challenge social norms head-on. Some...