Each site requires a unique strategy, but here are a few surefire optimizations any site can benefit from. Think of these as the Tom Hanks of digital experience; they do well in everything they’re in, and are universally liked. **1. **Mind the images We love rich images, but we don...
Effective communication of complex data can be achieved through data visualization, which presents information easily and visually appealingly. To create engaging and impactful visualizations, it is important to understand the different types of data visualization, visual basic data types, and the role o...
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Traditional marketing refers to conventional forms of marketing that have been used for decades before the rise of digital and online platforms. It involves promoting products or services through various offline channels, such as television, radio, print media (newspapers, magazines), billboards, dire...
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Penetration rate of digital equipment and the Internet will grow further. It is estimated that the number of internet users in China will exceed 650 million by 2015 with mobile Internet gradually emerging as the mainstream technology. Continuing growth of Internet services such as e-commerce and ...
If you want to know your customers inside out, build relevant email marketing campaigns, and focus on customer retention while saving your marketing budget, then behavioral segmentation should be a part of your strategy. Ready to run hyper-personalized campaigns?
Start with basic question words: Type basic question words such as "how," "what," "why," "when," "where," or "can" followed by your seed keyword. For instance, if your topic is digital marketing, you might start with "how digital marketing" or "what is digital marketing." ...
Another great example comes fromMeasure What Matters, where John Doerr arrives at a young Google in 1999 to introduce his Objective of building a planning model for the new company. Written out, it looks like this: o Build a planning model for their company, as measured by three key results...
Ch 3.Basics of Digital Marketing Ch 4.Basics of Mobile Advertising Ch 5.Basics of Rural Marketing Ch 6.Basics of Selling for Marketing How to Write a Value Proposition Statement Brand Value Proposition | Definition, Features & Examples