AIDAAKETAand MOA versus a model that is an integration of ATAIDAAKETAand MOA (including involvement and self-efficacy as moderators) TUI UNIVERSITY Alan B. Flaschner MannSusan RUsing advertising messages as the stimulus, this study integrated four consumer decision-making models in an attempt to...
Using structural equation modeling to explain new product trial using AT, AIDA, AKETA, and MOA versus a model that is an integration of AT, AIDA, AKETA, and MOA (including involvement and self-efficacy as moderators) .Using advertising messages as the stimulus, this study integrated four ...