(a) Why do people and organizations resist change? (b) Describe a few methods of managing resistance to change. What are some possible reasons for the high failure rate of alliances? List four major types of problems that new ventures confront. In what ways do you thin...
Association with top regional brands: In operations outside its home markets, Fiat always enters into alliances with top brands in that region.For example, one master move that the company did in India was its joint venture with Tata Motors. Association with strong brands:Fiat has had a rich ...