Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goodsdoi:10.1509/JMKG.73.2.55Peng HuangNicholas H. LurieSabyasachi MitraAmerican Marketing Association
The Influence of Online Consumer Reviews on the Demand for Experience Goods: The Case of Video Games 来自 ResearchGate 喜欢 0 阅读量: 159 作者:Z Feng,X Zhang 摘要: We examine the effect of online consumer reviews on the sales of video games. An inherent problem in measuring the influence ...
Huang, Peng, Nicholas H. Lurie, and Sabyasachi Mitra (2009), "Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods," Journal of Marketing, 73 (2), 55-69.Searching for Experience on the Web:An Empirical Examination of Consumer ...
How Does the Valence of Online Consumer Reviews Matter in Consumer Decision Making? Differences between Search Goods and Experience Goods Existing empirical studies have drawn inconsistent conclusions about the effect of electronic word-of-mouth valence on consumer decision making. Based on a... Y Hao...
Lau et al. (2023) developed models integrating TRA, identity theory, and other theories to examine the impact of young consumers’ attitudes toward luxury goods on their purchase intention. According to TRA, we learned that a person’s decision is determined by his/her behavioral intention, ...
A systematic investigation of consumer behavior for purchase of durable goods in Nanded city The intention of the paper is an attempt to be aware of the factors that impact on the behavior of consumer while making purchases decision. The study of when, why, how and where people i.e. consum...
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BrandBrand experienceBrand identityBrand LoyaltyBrand StoriesBrandingIncreasing brand awarenessOnline brandingWhat is consumer brand marketing or branded goods marketing? How has the definition of branding evolved to reflect the modern business context? If you type ‘what is branding’ into a search engine...
chosen day, your delivery service arrives to deliver the goods. The customer notices something is missing, so contacts you through their app, online, or via telephone to resolve the issue. Your retail business responds over live chat, apologizing and providing some form of discount or points ...
What Is a Value Chain? Definition, Benefits, and Examples NaveenGabrani•Founder and CEO, Astrea IT Services August 5, 2024 Capitalize on opportunities to stand out from the competition, reduce costs, and boost profits. Automation Consumer Goods ...