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This study aims to examine the influence of social customer relationship management (CRM) on relationship quality (RQ); the role of strategic information exchange capabilities (SIECs) as a mediator on the relationship between dimensions of social CRM and RQ was also investigated. A self-structured...
We think a buyer’s desire to share information grows at the same rate as a seller shares information about goods. The information that a salesperson and a customer share is very important. According to Jayachandran et al. (2005) [58], information access makes consumer information accessible ...