Trademarksare legal protections on words, phrases, designs, or marks that identify a specific product or service. Trademarks are intellectual property that contribute to the image and reputation of the product or service to which it belongs, and to the company to which it belongs. Beyond symbolism...
Atrademarkidentifies the source of goods, while a service mark designates the provider of a service. Despite the distinction, the term “trademark” is commonly used to describe both forms of intellectual property. To register a trademark or service mark, one has to file an application with the...
As far as I know (though I’m not a lawyer and this isn’t legal advice), trademark infringement is usually only an issue within the same industry… but you don’t want to put yourself in a position to get sued, whether rightly or wrongly. Plus the Google factor I just mentioned. C...
Slogans are memorable phrases in advertising, often linked to products and repeated across various media. Effective slogans like Nike's "Just Do It" and Subway's "Eat Fresh" can enhance brand recognition and recall. Writing a good slogan involves brainstorming relevant words, keeping it short an...
Similarly, three parallel stripes of varying lengths would be recognized as the Adidas logo. So, taglines and logos are hints, and if the consumers can recall the trademark based on those hints, brand awareness is successful. Brand Awareness Example Brand image, especially when it comes to the...
In the case of using semi-colons when constructing a list, is it possible to have descriptive phrases for some of the items but not all? Additionally, if it is possible, would you then continue to use semicolons for the entire list or commas? I recognize using a similar structure for ...
Based on our experience with keywords and the Yoast SEO analyses, here are three practical examples of good focus keywords or keyphrases, along with their context and rationale: Example focus keyphrase:“Search volume analysis”Context: The article highlights the importance of checking the search vol...
One of the easiest ways to bring attention to these values or keywords is to highlight them, like in the brand guideline template above. As you can see, thedesigners used a white fontto make a few key phrases jump off the page. ...
“We give small business owners peace of mind and help them stay focused on doing what they do best by managing their finances.” “My business helps sports franchises connect with their fans through design and animation.” Formulating phrases that include your business’ value proposition can he...
"If approved by the U.S. Patent and Trademark Office, Swift will have the exclusive right to use those phrases on a wide range of products, including clothing and accessories. "She’s not alone in trying to cash in oncatchphrases:• The Seattle Seahawks have filed trademark applications ...