TikTok influencer marketing can be a powerful tool in your brand’s marketing arsenal, but success doesn’t hinge simply on partnering with the biggest names or spending the most money. In fact, it can be a boon to partner with micro- and nano-influencers—in 2023, nano-influencers on Ti...
That’s why I’m excited for Kylie Cosmetics to be one of the first to let customers shop directly on our TikTok!” Kylie Cosmetics can tag their product in TikTok videos and send viewers to an in-app product page, which can then lead them to the website to make a purchase. What ...
Now that you have a lot more space to work with, you can explain why certain colors or fonts were selected. This approach can help you tell your brand story to new employees as part of theironboardingor people outside of the company. You can include it as part of youremployee handbook....
Perhaps one of the greatest examples of Dunkin’ Donuts’ commitment to influencer marketing comes in the form of their partnership with the TikTok influencer Charli D’Amelio. D’Amelio skyrocketed to fame on TikTok quickly, and has consistently remained the most or second-most-followed TikTok cre...
For example, a skincare brand targeting Gen Z could use bold colors, playful copy and TikTok tutorials. A brand for eco-conscious parents might focus on earth tones, minimalist design and stories about sustainability.Develop a distinct visual identity...
They’ve dropped services like fyp.rip, which lets TikTok creators download every video they’ve ever made; OnlyTweets, which lets Twitter users put their account behind a paywall; and MerchWith, a collection of facemasks made in collaboration with content creators. ...
Segment your audience. Relevance is key to engagement, so segment your audience to send targeted messages instead of identical ones to all your contacts. Consider leveraging personalization: use names, reference recent customers’ interactions, or mention particular products they are interested in wheneve...
Below are a few key elements to ensure a memorable customer journey every step of the way. Personalize the shopping experience. In the age of Spotify “For You” playlists and hyper-specific TikTok algorithms, the case for personalization is clear: today’s shoppers expect brands to recognize ...
If your focus is Gen Z, make sure to share your TikTok handle 6. Avoid antagonizing customers Don’t follow up incessantly or contact customers without their permission. All you’ll likely gain from these practices are angry prospective customers—which no brand wants. In fact, dissatisfied cons...
Below are a few key elements to ensure a memorable customer journey every step of the way. Personalize the shopping experience. In the age of Spotify “For You” playlists and hyper-specific TikTok algorithms, the case for personalization is clear: today’s shoppers expect brands to recognize ...