76 percentof women 16 to 24-years-old said that the video changed their perception of the phrase “like a girl.” It no longer seemed like an insult. And two out of three men said the video made them think twice about using “like a girl” as a taunt. The campaign was so successf...
While these are just a few examples of B2C marketing programs, it’s often helpful to know what other successful brands are doing when starting to build and focus marketing strategy. It’s also important to collect inspiration and creative ideas. What are some of your favorite B2C marketing ca...
The contest proves itself as one of the more successfulB2C marketing strategiesbecause it leverages the relationship between Lay’s and their consumers. The contest showcases Lay’s trust in their crowd and the importance the crowd’s opinion has on company decisions. 2. Retargeting Programs Nordst...
Next on our list of successful video ad campaigns is a series fromProctor and Gamble. They created a “Thank You Mom” ad campaign where they created ads for the different Olympic Games throughout the years that focus on the power of moms. In this particular ad, they focused on how moms...
From traditional formats like print ads and TV commercials to more modern avenues like social media and podcasts, each type offers unique benefits. Learn more about five of the most popular types of advertising and discover successful examples across different platforms. ...
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Outskirts Successful Banner Ad The neutral color palette makes this ad at home on a range of websites. They used the two font colors to highlight what they are really about—making books. On the other side of the ad, Outskirts highlights what makes them stand out from their competitors. ...
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7 examples of successful influencer marketing campaigns Get inspired with these seven examples of influencer marketing campaigns. These partnerships capture the magic that happens when businesses find and partner with the right influencers for their marketing campaigns: 1. Topicals Influencer trips are st...