Identify the key players in your space, and give a brief rundown of what they’re doing to win. This groundwork will make it easier to see how to differentiate yourself from the competition. Strategic marketing goals Now that you’ve laid the groundwork, it’s time to talk strategy. ...
The strategicimplementation of user-generated content on community pagescan foster engagement, strengthen brand loyalty, and create meaningful interactions between businesses and their customers. Check the following examples of top brands implementing UGC flows on Community pages and their corresponding benefit...
Like field marketing, experiential marketing takes place in person, where customers are. Experiential marketing is a strategic approach that creates immersive, memorable experiences for people. Examples include interactive product demonstrations or pop-up experiences with art and music to engage the senses...
Apptio's guide to developing an effective IT strategic plan lays out the 10 key performance indicators (KPIs) deemed essential for delivering business value. "IT strategic plans need KPIs that show financial fundamentals, delivery, innovation, and agility to support the business strategy. These aren...
Keep your approach consistent. Analyze each competitor with the same depth and method. This will help you maintain reliable comparisons and produce more balanced strategic insights. Customize your report. Adjust our competitive analysis template to meet your specific needs. For example, you might want...
Whether you’re a startup trying to break into the marketplace, a consultant trying to get results for your client, or an established company looking to cement your foothold against the competition, a well-researched competitive analysis gives you the tools you need to make strategic decisions....
Strategic business units, which are often used to describe the products grouping or activities, are represented with a circle in the BCG Matrix. The size of the circle indicates the relative significance of each business unit to the organization in terms of revenue generated (or assets used). ...
Leadership skills mix management skills and people skills with charisma, empathy and strategic thinking, just to name a few. Leadership is incredibly difficult to get right, and good leaders are worth their weight in gold. Want to learn more about listing all kinds of skills on a resume? See...
Here are some examples of additional CV sections: Hobbies and interests: keep them relevant to the job. Obviously, team sports would demonstrate teamwork, but chess could also be a great choice as it demonstrates strategic thinking and analysis. Conferences: being an attendee or speaker at confere...
So what’s the use of business strategy? In my opinion, business strategy is useful for three main reasons: Focus: chose one path over another. Vision: have a long-term strategic goal. Commercial viability: create a self-sustainable business. ...