Corporate social media policies help combat and navigate these situations. They can also help ensure that personal views don’t seep into posts on your brand’s social media accounts either. Now, I know. Some of you may be worried that enforcing strict rules in a social media policy stifl...
The Internet doesn’t forget. Even agood crisis management strategycan’t prevent unexpected slip-ups. In this case, you only have one option – learn how to deal with them and react at the very moment when they occur. What is a Social Media Crisis? The answer may seem obvious, but it...
But it takes a lot more than just posting content to social media to be successful. Brands need a winning engagement strategy to stand out, including unique creative, relevant targeting, and effective advertising. That's where we can help. We've gathered examples of great posts from brands th...
Companies have lots of opportunities and platforms to engage their customers through social media. Learn about social media platforms and explore...
Don’t just promote a cause for the sake of it. Choose one that you truly believe in or that aligns with your brand goals and mission and reference it throughout your social media updates. Boost your social media strategy in 2024
Access to Insights:Social media platformsprovide analytics that can help recruiters understand the effectiveness of their strategies and make data-driven decisions to improve their recruitment efforts. Overall, social media recruiting is a versatile and effective strategy that fits well into the modern di...
In a strategic move to captivate audiences and announce the first season of “Only Murders in the Building,” Hulu partnered with Home Brew Agency to craft an Instagram campaign that reflected the mysterious tones of the show itself. The strategy centered around transforming the Instagram feed into...
No more work or advanced social media strategy needed. Automatically write social media posts with AI and Zapier Learn how Keep in mind that this doesn't work for everyone. Farm Sanctuary can kind of get away with it because there's no industry that's specific to individual desire to help...
Content Strategy: Creation of relevant and compelling content tailored to the target audience and designed to achieve the campaign’s goals. Platform Selection: Selection of appropriate social media platforms based on where the target audience is most active and which platforms align with the campaign...
Social media marketing combines the right content, strategy, and channel/platform. Here are some great examples of small businesses whose campaigns hit all these marks. 2. Apeel: “Spoiler Alert!” 3. KitKat: “Fill Your Break With Wonder” 5. Dove: "Show Us" 6. Spotify: "Wrapped...